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Founded in London in 2004, Amplified became quickly established as the leading music-inspired lifestyle brand, specialising in artwork for retro and classic rock bands. Amplified went on to dominate the market. Musicians, celebrities, music fans and fashion enthusiasts across the world adopted Amplified as a firm favourite. Over a decade later and the brand continues to explore a wider world of music from genres and sub-genres that have never stopped influencing our lives. Music is the absolute inspiration for everything Amplified do.